Hickory, NC · local business growth systems

Get found. Get booked. Grow.

Websites, local SEO, and a 24/7 digital front desk — built and run locally for service businesses.

One local partner · Flat monthly · Month-to-month

Where the difference is made

A website gets attention.
A system turns it into work.

Most local businesses do not need more software. They need the gaps closed between being discovered, answering the call, and winning the job.

Found: the first impression earns attention. A fast local site makes the right customer stop, trust, and call.

SYSTEM PATH 01 / 03 See what is already live →

What we do

One shop.
The whole engine.

Not a faceless platform add-on. Not an out-of-state call center. Not an agency that locks you in for a year. One local builder, the full stack of things that get a local business chosen — get found, get booked, get reviewed, grow.

LIVE RIGHT NOW

Get booked

A 24/7 digital front desk answers in your company's name, handles routine questions, captures the opportunity, and sends you the next step. Call the real Catawba Forge line before you believe a word of it.

Calls answeredDetails capturedOwner notified
Call (828) 608-9110 →

Get found

A fast, hand-built website, local SEO, and a dialed-in Google Business Profile—so the right people can find and trust you.

Get chosen

Clear services, credible local pages, honest review systems, and consistent follow-up that make choosing you feel easy.

Keep the work moving

Lead capture, reminders, summaries, scheduled content, and repetitive back-office work connected into one practical system. AI stays under the hood; you see the work getting done.

START HERE

Your demo + audit costs $0.

Hear your own business answering on a real number. See the gaps. Then decide.

Build mine →

The fastest way to understand it: call it.

This is not a dashboard mockup or a prerecorded sales trick. The Catawba Forge front desk is live on a real number. Try to confuse it, ask for a person, or leave a message—then decide whether it could help your shop.

Ridgeline Plumbing — front desk Incoming call · 11:38 PM

A late-night call, the way your callers would hear it — simulated here, real on your demo number.

What's the leak costing you?

3
$600
40%

Potential work left on the table

$3,118

each month, using your assumptions

13 missed calls / month
5 potential jobs / month
3 calls missed per week 5 potential jobs per month (at 40%) × $600 average ticket

Plug the leak — free demo

This is an illustration, not a promise. The calculator uses only the numbers you choose: missed calls × your estimated close rate × your average ticket. It does not count repeat business, referrals, or lifetime value.


Proof you can verify

Don't take my word for it.
Test the work.

I am not going to pad a young company with borrowed logos, fake testimonials, or made-up results. Here is what is real today—and exactly what you can check yourself.

LIVE NOW 01 / WORKING PRODUCT

Catawba Forge front desk

(828) 608-9110

Call it. Ask what Catawba Forge does. Try to confuse it. Ask for Sam. Leave a message. The product answers for the business selling it—day or night.

Call the live system
IN FRONT OF YOU02 / WEBSITE

This site is part of the proof.

Hand-built, responsive, structured for local search, and designed to make a skeptical owner understand the offer fast. The standard is visible before you ever hire me.

IN PRODUCTION03 / FIRST PAID CLIENT

Lincoln County towing company.

The first paid client build is underway now: website and local-search foundation. No victory lap before launch. The public case study comes after there is finished work and permission to show it.

The rule: if I cannot show it, let you test it, or explain exactly where it stands, I do not call it proof.

Real work · Real status · No theater

How it works

Free look first.
Then we build.

1

Hear it & see it — free

A working demo of your receptionist on a real number, plus a one-page audit: the calls you're missing and how you show up online vs. the guy down the road.

2

We forge it

Pick what you need — the phone, the website, the whole engine. Flat quote up front, built in days, set up on your number and your name. You don't learn a thing.

3

We run it — you see everything

It works around the clock; you get the leads as they happen and one plain-English monthly report: calls caught, jobs booked, where you rank.


Plain pricing

Flat. Month-to-month.
No surprises.

The wedge: an AI-powered digital receptionist — from $297/mo, flat. No per-minute meter.

Try it free first: a working demo on your own business + the missed-call audit. Your cost: nothing but a listen.

Get Found
starting at$249/mo
website · local SEO · Google Business Profile
  • A website built to win local searches
  • Structured data search engines (and AI search) reward
  • Google Business Profile dialed in and kept current
  • Monthly report in plain English
Start with the free audit
The flagship
The 24/7 Booking Line
starting at$297/mo
the AI receptionist — flat, no per-minute charges
  • Every call answered in your company's name, day or night
  • Jobs booked straight onto your calendar
  • Caller gets a text; you get the summary and recording
  • Emergencies flagged and sent to you first
  • I build it, I run it — live in days
Hear it answer — free
Full Forge
starting at$997/mo
the whole engine — found, booked, reviewed, growing
  • Everything in Get Found + the Booking Line
  • Reviews & reputation, run for you
  • Social scheduled weeks ahead
  • Back-office & custom automation as you grow
Talk it through first

A human receptionist runs $3,000–$4,000 a month. This doesn't.

30-day money-back guarantee. Month-to-month after that, no contracts — if it doesn't earn its keep, you don't keep paying for it. Exact scope of each package is set in your flat quote, up front.


Who's behind this

You get the builder.
Not an account manager.

Sam Lasiter Founder + builder
Hickory, NCDirect owner accessMonth-to-month

I'm Sam Lasiter. I build the site, connect the systems, test the calls, and answer when you need something. There is nobody to get transferred to.

"If your name is on the business, your standard should be in the work."
01

Built locally. I live in Hickory and work with service businesses across the Catawba Valley and Lake Norman.

02

Built for you. No reseller skin, mystery team, or template with your logo swapped in.

03

Built to earn its keep. Flat pricing, month-to-month, and a 30-day money-back guarantee.

My wife and I are raising four boys here. I intend to be proud of the work when I run into a client at the grocery store—not just when the invoice clears.

Call Sam through the system →

Fair questions

Asked by every owner
I talk to.

"Is this one of those robot things? It'll sound fake."

Don't let the word AI throw you. I'm a local guy doing honest work with good tools — same as you using a better wrench. It talks like a person, in your business's name. The best answer is to call the demo and try to trip it up. Then you tell me if it sounds robotic.

"What if a caller wants a real person?"

It can hand off to you or take a message any time a caller asks for a person. And honestly — somebody calling a plumber at 8pm with water on the floor is mostly relieved somebody picked up.

"What does it cost?"

The receptionist starts at $297 a month, flat — no per-minute meter. Packages for the wider work start at $249 a month, month-to-month. For scale: a human receptionist or answering service runs $3,000–$4,000 a month. One recovered job a month more than pays for it.

"Am I locked into a contract?"

No. Month-to-month, and there's a 30-day money-back guarantee on top. You also hear it answering your own phone — free — before any money changes hands.

"I'm not a computer guy. What do I have to set up?"

Nothing. I build it, I run it, you don't learn a thing. It's set up on your number, trained on your business — services, hours, service area, prices — and it's live in days. You just get the jobs.

The low-risk first step

Try the hardest part
before you pay.

I will do the research, build a working front-desk demo for your business, and show you where the rest of the system is leaking. You decide after you hear and see it.

01Your working demoTrained on your services, area, and business details.
02Your one-page auditCalls, website, local search, and the clearest first fix.
03Your flat planClear scope and price. No per-minute meter or surprise add-ons.
04Your risk reversalMonth-to-month plus a 30-day money-back guarantee.

No card · No contract · No software homework · Nothing to believe before you test it

Free demo + audit

Hear it answer.
See what's leaking.

I'll build a working demo of your front desk — trained on your services, your area, your prices — and send you a number to call. With it comes the audit: what you're missing on the phone and how you show up online.

A working demo, on a real number

Call it, hand the phone to your wife, your lead tech, your most skeptical buddy.

A one-page missed-call + presence audit

How many calls you're likely missing, what that costs, and how you rank against the competition in your town.

Your cost: nothing but a listen

No card, no contract, no pitch until you've heard it work. We lead with the audit, not the sale.

Goes straight to Sam — never sold or added to a shared marketing list. Usually back to you within a business day. How we handle your information.